%0 Journal Article %A Ivokhin , Evgeniy V. %A Adzhubey , Larisa T. %A Gavrylenko , Elena V. %D 2019 %I Begell House %K information, spread process, simulation, hybrid diffusion model %N 2 %P 22-29 %R 10.1615/JAutomatInfScien.v51.i2.30 %T On the Formalization of Dynamics in Information Processes on the Basis of Inhomogeneous One-Dimensional Diffusion Models %U https://www.dl.begellhouse.com/journals/2b6239406278e43e,56383d0b7abd7c9e,69cc99de09c8e045.html %V 51 %X The approach to constructing mathematical models of the dynamics of extending information processes to a certain target group of population is considered. The basis of formalization is the use of heterogeneous models of the process of diffusion (penetration) of information into networks. The dynamics of information flows based on models with inhomogeneities of various types is simulated and investigated. Examples of the use of this approach are given; the results of numerical experiments are analyzed. The comparative analysis with model data on the spread of advertising information allows one in a number of cases to assert the adequacy of the results and parameters obtained of real processes of changing the perception of information within specified groups of the population %8 2019-05-20